Pay per click is a paid marketing powered by Google and other major search engines. The estimated turnover of PPC is $1.1 billion per year and rapidly growing at 13 percent per quarter. Its emerged from the basic banner ads and click through rankings of the early 20's, PPC came into existance since google introduced AdWords in the begining of 2002. Half of the whole Pay-Per-Click market is controled by Google leaving behind yahoo at 25%.
The paid advertisements are shown by Google at the top of search results followed by the 10 organic results. In the PPC based advertising networks, The advertising client needs to pay only when user cliks on the advertising link to visit the client's site. Typically, PPC is the art of selecting right keywords to reach the selected and targeted market. The cost of each click (CPC) varies upon competition of the keywords.
Executing a PPC campaign needs a lot of research on keyword selection before the final keywords are targeted. Wrong selection of keywords may lead to the failure of campaign.
A Typical PPC Campaign includes following steps.- Keyword Analysis: Target your Audience
- Create Pay-Per-Click Ads
- Create Pay-per-Click Landing Pages
- Develop your Pay-per-Click Campaign Budget
- Monitor, Test, Tune your PPC Campaign
- Watch the bucks flowing
